IMC Plan For Milk Management Essay

IMC Plan For Milk Management Essay This project is about the IMC used by the Milk company. It includes the all the promotional tools used by the company for marketing communication. In this we are using different sales and promotion techniques for the sale of our company milk and building a strong image of our company product in the minds of our customers. Special kinds of price discounts , samples are given to the customers and traders for the strong positioning of our product in the market. The name of milk product is the pure milk, and the tagline of our milk product is ‘the real milk of India.† The main objective of our company is to provide better quality to our customers as compared to our competitors and building a good image of our product in the minds of the customers. By providing a better quantity to our customers our company will generate a revenues, which our company would further invest for increasing our product line. In this we it is discussed that what are the different kinds of four Ps of our company . What is the Price of our milk , What are the different kinds of promotional tools used by our company for the sale of our product . Different kinds of strategy are used by our company for increasing revenues from our milk product. At the end estimation of budget is done for knowing the expected expense done by the company for our milk product. INTRODUCTION TO MARKETING UNDERSTANDING MARKETING- Before we begin discussing marketing communication, We must take a moment to understand its higher order discipline ,viz, marketing. Marketing is a composite of many activities related to customers need fulfillment and satisfaction. Marketing includes many tasks right from identifying consumers needs and wants to fulfilling them. DEFINITION OF MARKETING- The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objectives. For marketing to be effective ,it requires successful coordination of all these activities at different levels in the organization. THE MARKETING MIX Various maketing activities can be classified into four general categories,viz,Product, Price, Place( distribution ) and promotion, which are populary known as the 4Ps of marketing or marketing mix. PRODUCT- This includes all the activities related to the conception and planning of actual product that fulfills consumers needs and wants, i.e, decisions regarding product quality , designs, features , sizes, varieties, brand name, warranty, gurantee and other services. In this project the product is milk. The name of our company is the PURE MILK .Milk is provided in different packages of different sizes i.e,1 kg and half Kg packets. Pice of is 28 Rs and Half Kg product is Rs14. PRICE- This area deals with activities related to setting the price for the product. Decisions regarding retail and wholesale prices, margins of channel members, discounts and allowances, credit terms, payment period , etc. are the part of pricing function of marketing mix. The 1 kg of milk Packet is of Rs. 28 and Half Kg is of Rs 14. PLACE- Placement or distribution refers to all activities involved in getting the product to the final consumers. Decisions under this â€Å"P† relates to the distribution channels, market coverage, locations , inventory, transportation, etc. The main target market of our milk product is the PUNJAB STATE. As the people of Punjab are very health conscious and believe in better quality , So, our companies main target market is the population of Punjab. Our company would sell our milk product to all the retail outlets, Sweet shops, Dairy shops, in all over the Punjab. PROMOTION- Promotion refers to all the activities concerned with informing consumers about an organizations offering , persuading them to buy it, and reminding them it from time to time. Activities like advertising, sales promotion, directing, direct marketing, public relations, personal selling and other conventional media to comprise the â€Å"P† of operations. In promotion of our milk product we will use different kinds of promotional activities like advertising, direct marketing to the consumers and retail outlets. UNDERSTANDING MARKETING COMMUNICATION(PROMOTION) It involves all the activities concerned with effectively communicating Product information to select target audiences. A target audience is a group of consumers to whom marketing communication messages is directed. The prime purpose of communication is congnitive, affective or behavioural response, whatever that desired response may be. In other words, the communicator might want to imprint something in consumers mind(cognitive response), change in attitude(affective response) or get the consumer to act (behavioral response). ADVERTISEMENT OF MILK COMPANY (PURE MILK) The word advertising is derived from its Latin root ‘ad verter† Which means ‘to turn towards† or â€Å"to attract attention to†. DEFINITION OF ADVERTISEMENT- Advertisement is the any paid form of non- personal presentation and promotion of ideas or products by an identified sponser. The main objective of advertisement can be categorized based on whether their goal is to- Inform Persuade Remind Reinforce In our company of milk product , we can use the Brand Building advertising that focus on creating product awareness and brand building image.It is strategic and hence relatively long term in nature. We use the tagline â€Å"pure milk†, â€Å"the real milk of India†. Retail advertisement can also be used by the retailers on the local scale.It is aimed at building store traffic, creating a distinctive image for the store and more often than not, at triggers sales in short run. Retail advertisement is more informational, giving details about the outlets and its offerings. E.G The retail outlets where we sell our milk would put down small notice on their blackboards about our product i.e , it is available there , its prices, it will help in attracting more and more customers. DIRECT MARKETING- We will sell our milk also through direct marketing. Direct marketing is a interactive system of marketing which use one or more advertisement media to effect a measurable response or transaction at any location. The advantage of direct marketing is that in results in quicker sales, better targeting and relationship building and less competition and from this we will come ,more close to our customers. In this case we will come more close to our customers and will get the perception of the customers towards our product. TELEVISIONS- Our company will make a advertisement of our company milk product and telecast it on the T.V. Special kind of creative advertisement is made by the company for creating interest of the customers towards our milk product. The main aim of our television advertisement to aware people about our milk product. INTERNET—As we know in today scenario, Internet is having a special place in the minds of the people. Our company Will also make Our website from which the interested people will get the important information about our product and about the product benefits and quality. The main benefit of Internet communication is that it is directed directly towards the target market . The customers who are interested will easily go through our website and get knowledge about our product. It is totally personalized and up to date mechanism for attracting customers towards our company. Through it customers will also give their experiences and suggestions for our milk product. DIFFERENT KINDS OF SALES AND PROMOTIONS USED BY THE COMPANY DEFINITION OF SALES AND PROMOTION ‘Sales promotion consist of a diverse collection of incentives tools, mostly short term , designed to stimulate quicker and greater purchase of a particular product or services by the consumers or the trade.† Types of sales promotion used by our company- Our company will used different type of sales promotion activities for increasing sales of our product and awaring the customers towards our project.Consumer promotions are those that are directed to the consumers. The objective of consumer promotion is to offer the consumers some added benefit to entice him to buy the product.Ths is normally done in addition to the advertisement. Whereas advertising has a long run effect on the purhase behaviour , connumers promotion have more of a short term effect. SAMPLING- This form of promotion ifs found to be especially useful when one is introducing a product for the first time. Our company will also gives sample to the target customers for checking out their reactions towards our product The samples are either distributed at the retail outlets and residences of the final customers.Our company also request the consumers to fill up a questionnaire after the sample is used and thus are able to get feedback about our product that whether the customers like it or not. But the sampling is however one of the most expensive method of consumer promotion and there is no gurantee that the customers will actually go and buy the sale pack of our product. PRICE OFF This is essentially offers the consumers the product at less than the marked maximum retail price. The purpose of this is to induce the consumer to try our milk product immediately. QUANTITY DEALS- In the quantity deals , our company may provide more quantity in a same price for attracting the customers towards our product. Like our company would increase the quantity at the underlying price of our product. This will helps us in attracting more and more customers towards our milk product. DISCOUNTS- Our company will give discounts to our customers. Like if The customers buy four -five liter milk or more than it or milk in a bulk , we will give them discounts. OUT PRODUCED GIFTS- In this case the gift item is attached to the product from outside. This will attract customers towards our product. Like we will give ONE PLASTIC GLASS free with every 1litre milk packet for attracting customers or increasing our sales. CONSUMERS CONTEST- These are run to create an excitement amongst the target segment. Contest are normally advertised extensively and test more often than not the knowledge of the consumer on the product or some other skills. We will involve the completion of a sentence , which may say that â€Å"I LIKE A PURE MILK BECAUSE OF -â€Å". Prizes for this contest would be very excited for creating interest of the consumers towards it. Different cash prizes, travel allowances will be given to the winners. TRADE PROMOTIONS- Trade promotions are those that are run to elict a better and quicker response from the trade. These can be done when introducing a new product to ensure enhanced stock preceeding a good season , or block a competitor. Trade promotions are normally part of of push strategy , the assumptions here are being that if the trader has a excess stocks bought trade scheme he will be motivated to push the product in order to recover his investment as soon as possible . There are several tools for trade promotions DEALERS GIFTS- For the sake of building a strong image in the minds of the dealers our company will also provide different kinds of dealers gifts and rewards so that they feel motivated and do more hard work for increasing sale of our milk product . If we provide gifts and rewards to our dealers they feel that our company is taking care of them and they are having a great position in our company. Different kinds of travel allowances , gifts, rewards are provided by our company. Special kinds of refrigerator are to be provided by the company for preservation of milk .On the special events like on new year, Diwali, gifts are given to the traders for getting them loyal to our product. DEALER CONTEST- Dealer contest are organized by our company for changing our traders as a loyal traders of the company and motivating them. Special kinds of rewards , gifts are given by the company for the winners. POINT OF SALE MATERIALS- Our company should also provide point of sale material to our dealers and traders. Special kinds of refrigerators, boxes are provided by our company for the better preservation of our milk product in the retail stores, dairy shops and sweet shops. SHOP BOARD PAINTINGS- Special kinds of hoardings, sign boards are fixed on outside and inside the shops, retail stores, dairy shops, sweet shops for attracting more and more customers and providing information to the customers that the product is provided by this particular shop. DEALERS DISCOUNTS —For making our traders more loyal to our company special discounts are arranged by our company. The traders who will purchase our milk product in the bulk or in a continous manner , special discounts are provided by the company to them by the company. DEALERS MEET- Special meetings are arranged by the company for doing meeting with the dealers, traders as they are more closed to the customers and they are having more information about the need, wants of the customers. The meetings are organized after every one and two months for meeting more information about our product and customer perception about our product. INTRODUCING NEW TASTE OF MILK PUREMILK(â€Å"THE REAL MILK OFINDIA†) MADE IN INDIA Manufactured BY- Pure Dairy Milk Company MUMBAI Phone No-12345678 THE IMC PLANNING PROCESS Marketing communication is one of the four tools of marketing mix. Hence, it is based on the strategic laid down in the marketing plan, which in turn is derived from overall business plan. Strategic planning is the process of devising a plan of action for meeting an organization goals with its limited resources and in the wake of varying market conditions. Strategy is allowed an organization to focus on limited sources on the best available opportunities, thereby achieving sales, profits and competitive advantage growth and a sustainable competitive advantage. There are three primary components of a strategic plan- OBJECTIVES- What a company wants to achieve. Objective dictate the course of action to be taken. E.G The main objective of our company is to provide better services to the customers. Our main target market is the retails shops, sweetshops, and dairy shops are there in the Punjab. STRATEGY—A long term plan of action designed to achieve the objectives. The strategy of our company is to expand the market in rural villages and also increase the customers. TACTICS- Immediate actions with resources at hand, short-term isolated events to take advantage of opportunities at hand. E.G— Company will reduce its prices as compared to others competitors. Like the selling price of 1 Kg Milk Product is Rs 24 and Half Kg milk product is Rs. 12. The current price of milk of our competitors are 1 Kg is of Rs 28 and half Kg packet is Rs 14. Our company will also provide discounts to the retailers ,wholesalers if they purchase our product continuously or in the bulk. THE MARKETING PLAN The IMC Planning process begins with the review of marketing plan. A marketing plan is a written document that details the marketing objectives, strategies and tactics foe an organization, product or brand, and guides the marketing efforts. It is based on an in depth understanding of the firms internal and external environment- the industry, the competition, the product current positioning , its customers, etc. THE IMC PLAN- Following are the steps involved in the IMC planning process. SUITATIONAL ANAYSIS- Like the marketing plan , the promotional plan also begins with an analysis of factors that are relevant to Promotional suitation. PAST PROMOTIONAL SITUATION- Review of campaign including their objectives , audiences, strategies, tools, media, and budgets. PRODUCT SITUATION- Our company will analyse that what are products which are present in our product category. Assessment of product benefits, quality, packaging, price, image, availability, features and unique selling points. Like our product is the milk our company is providing better quality milk to our customers as compared to our competitors. Price of product is that 1litre milk packet is of Rs 28 and Half Kg is of Rs 14. Avalibility- Our milk product is available at all the sweet shops, dairy shops and all the retail stores, which are having conditions for protection of milk. IMAGE- Our company have to made a unique image in the minds of our customers. So for this we have to chose features of our product so that our customers would easily remember our product. The mane of our milk product is â€Å"PURE MILK† AND THE TAGLINE OF OUR PRODUCT IS â€Å"THE REAL MILK OF INDIA AUDIENCE SITUATION- An analysis of audience of promotion buyers, influncers, decisions makers their demographic profile and psycographic profiles, behavioural patterns and life styles, factors influencing their products purchase decisions , buying patterns. COMPETITIVE SITUATION- Promotional strategies adopted by direct and indirect competitiors. In our product our main competitors are the other milk companies like Verka, Amul. Through tjis we would analyse that what is the position of our competitors in the market, what are their strengths, weakness, their product, price etc. Regulatory situation- Regulatory authorities governing the product category and media , and rules and regulations of the government which our company has to follow. Like our company has to see that what are the factors which we have to follow for sale of our milk product in the market. Whether we have the get license from the government and have to registered our company to them. Following are the some common area of analysis. A well-known practice for analyzing and summarizing the suitation is called SWOT analysis. STRENGTH Demand profile Absolutely optimistic demand Margins- Quite reasonable, even or packed liquid milk. Flexibilty of Product mix- Tremendous with balancing equipments. Availability of raw material- Abundant more than 80% of the milk products are flowing from the unorganized sector.which requires proper channelisation. Technical margins- Professionally trained -technical human resource manpower is built in our company. WEAKNESS PERISHABILITY- The main weakness of our milk product is its persihability. Special Conditions are required so that our milk cannot get spoiled. Pasteurization has overcome this weakness partially. Surely many new process will follow to improve milk quality and for extending its shelf life. LACK OF CONTROL OVER YIELD- Theortically, there is a little control over the milk yield. However , increased awareness of developments like embryo transplant, artifical insemination and properly managed animal husbandry practices coupled with the higher income to rural milk producers should automatically lead to improve in milk yield. LOGISTICS OF PROCUREMENTS- Because of bad roads and inadequate transportation facility make milk procurement problematic. But overall economic improvement in India, will lead to the improvement in these logistic problems. PROBLEMATIC DISTRIBUTIONS- All is not well with the distribution. There is a need of emergence of a cold chain linking the producer to refrigerator at the consumers home. COMPETITION- Now a days competition is very hard in every field. Our milk company may also face competition because of new entrants in the market.Because of huge competition the market is large is enough for us to carve out their niche market.We will overcome our competitors if we provide better services to our customer than our competitors. OPPTURNITIES FOR OUR COMPANY Failures is never ending final and success never ending VALUE ADDITION- We will add value to our milk products so that customers would buy product and will attract towards our product. Our company will add value added products like shikhand,ice-cream, paneer, khoa, flavoured milk, dairy sweets,etc, this will lead to a greater presence and flexibility in the market place along with oppturnities in the field of brand building. Addition of cultural products like yoghurt and cheese tends to furthet strength both in term of utisation of resouces and presence in the market place. A lateral view opens up oppturnities in milk proteins through casein, caseinates and other dietary products, further opening up . Export Oppturnities—If our product would get position in the market we will expand our market in the foreign countries also. Export oppturnities would be seen for increasing our customers.Our company would generate export potentials like various companies i.s- Amul is expoting their products in foreign countries like Bangladesh, Sri Lanka. Yet another aspect can be addition of infants foods,geriatric fods and nutritional THREATS Milk VENDORS- Today the milk vendors in the unorganized sector are occupying the pride , the place in the industry . Organised discrimination of information about the harm that they are doing to producers and consumers should see steady decline in their importance. Delicensing in the Indian Dairy Industry has been attracting a large number of entrepreneurs . But the success of them depends on the factor such as efficient economic facilities and innovation in the market place. DETERMINE THE PROBLEM OR OPPTURNITIES- The suitation analysis done in step 1 helps us to identify problems or oppturnities concerning communications. IMC plans can solve problems like awareness or knowledge, negative attitude, misconception about our product .I n this case we have to sell our milk product to the customers or have to aware the customers towards our product. DETERMINE COMMUNICATION OBJECTIVES- Communication objectives flow marketing objectives. Our company will use different communication media for increasing the awareness of our customers towards our product. Like we can use T.V, radio, print media, hoardings, bill board to aware customers towards our product. The main objective of our different kind of communication media is same- To create awareness of our milk product To increase sale of ur milk product To build a good image of our product in minds of the customers. To provide better qualities to our customers. DETERMINE THE BUDGET After setting the communication objectives, our company has to estimate how much we are willing to spend on the promotional activities. The company has to consider various issues like how much the programme will it cost, how much it can afford how much competitors are spending. Our company can make the budget by analyzing the sales expense or estimating sales in the one territory. The Steps involved in the estimating the budget is as follows. PRODUCT TARGET-The first step in the analysing the budget is to analsye the target market that where we have to sell our product and at which region. Like our company is targeting the State Punjab . Our main target market is the sweet shops, dairy milk shops, retailers of the punjab and population of the Punjab. We have to sell our milk product there so that it would reach to all our customers. Special trade discounts, special offering are provided by our company to our traders, retailers so that feel motivated and helps us in creating awarness our product towards our product. Like special kinds of refigerators and other rewards are given by our company to the retailers, dairy milk shops and sweet shops for preserving our milk . SALES BUDGET OF OUR PRODUCT For getting information about our sale expenese, we estimate the expense occur by our company for selling it in the one small town , Dasuya. For selling our product in the Dasuya city we recruit five sales persons. There name are as follows- Mr. Sohan singh 2Mr. Mandeep Singh Mr. Akash Kumar Mr. Ram Kapoor Mr . Yashdeed We are sending our five people in different regions of Dasuya City.Like one in North Zone, One in south zone , One in East Zone, one in west zone. And one in central zone. The main benefit of sales target is Inreasing market coverage because sales persons are more close to their customers.They know where they have to go , who are their customers, how they have to communicate with their customers. It also controls selling expense and time because sales persons have to know where they have to go and at what time. Wstage of time and mone should be eliminated by this sales territory medium. It will helps in enabling better evaluation of sales force performance. It will customer relationships. Because customers feels that they are more close t company and company is providing better services to them. It helps in increasing sales and increasing profits and revenues of the company. MANAGEMENT OF TERRITORIAL COVERAGE In the travel plan of our company customers we will do sheduling of our sales persons in a straight line manner, because through it all the sales persons start their daily schedule from the headoffice from their they get the information about their daily schedule and went to their assigned places. TIME MANAGEMENT TOOLS- The timing of our sales persons starts from the morning at 9:00 A. M. In the morning they have to come to the office for betting their daily schedule . At 10: 00 A.M they have to start their daily schedule and had to go their assigned places. In the evening at 5:00 P.M they have to get back in the office and had to report the headoffice about their daily schedule , how was their day and how was their experience of the whole day. At 2:00 clock, they are having their lunch for one hour. ESTIMATION OF THE BUDGET ON THE BASIS OF EXPENSE DONE ON ONE TERRITORY Salary of one sales persons in 1 month- Rs.15000 Salary of 5 sales persons- 150000 into 5= Rs 75000 Telephones charges- 1000into 5= Rs 5000 Vehicles Charges 1000 into5 Rs 5000 Daily meals charges-1000 into5= Rs 5000 Advertisement expense on T.V = Rs 90,000 Expense on print media and other Rs. 3,00,000 Medias like radio, internet= Raw materials Expenses = Rs. 5,00,00 Other Miscellaneous expenses= Rs .15,00,000 Total expense = Rs. 24,95,000 IMPEMENTATION OF THE PLAN- After making all this IMC plan we will Implement our planning for getting results and introducing our product in the market. Different kinds of communication tools are used by our company , for getting revenues and building a strong image of our product in the market. MONITOR/EVALUTION OF PERFORMANCE- After implementing, the whole IMC plan, we will evaluate our company performance to measure the expected results with the actual result and find whether our company IMC plan was able to build a strong image of our product. Different kinds of surveys, are conducted by our expertise to check the process of our IMC and monitoring the impact of IMC on the market and consumers mind. CONCLUSION From all the above information it is cleared that IMC is a very important aspect in introducing our product in the market and getting a strong position for our product. The tools of IMC like advertisements, direct marketing are helpful for our company for establishing a strong position in the minds of the customers and IMC provide assistance for the company for achieving their goals and objectives. These are the ways for fulfilling our objectives and provides us a path for fulfilling our objectives. By choosing different types of tools we convince our customers and attract our consumers towards our product a, and as a result of which we generate lots of revenues. BIBLOGRAPHY- http:/marketing about.com/ad/marketing glossary www the free dictionary.com/milk. www scrub com/doc/17660303/nestle-imc -plan. http freedictionary.com/milk/4540. www.imcplanning.comp.india.com www//marketing.about.comp//marketingglosary//imc.htm www.exampleessay.com.html drypen.in//salespromotion//sale tech.com BOOEK REFERRED- Sales And Promotion

Quiroga

rOscar Castorena Linda Saborio FLSP 322 15 de Noviembre de 2010 Horacio Quiroga y su vida en sus cuentos. Horacio Quiroga nacio en Salto, Uruguay en 1878 pero vivio gran parte de su vida en Argentina. Durante su vida fue cuentista, poeta, periodista, dramaturgo y novelista. Murio de cancer en una region tropical cerca de Buenos Aires, Argentina en 1937. Este lugar lo atraia por la vida primitiva que llevaba. Durante su vida sufrio enormemente por una serie de tragedias que se reflejan demasiado en sus obras literarias.La temprana muerte de su padre, el suicidio de su padrastro, mato accidentalmente a un amigo y el suicidio de su primera esposa. Estos acontecimientos reflejan en demasia la relacion de la muerte en sus cuentos, refleja el lenguaje cruel que utiliza en algunos de sus cuentos y probablemente asistieron de manera directa en su suicidio. Las obras de Quiroga llevan en si muchos temas repetitivos como la muerte, la locura la alucinacion, la tragedia y la naturaleza. Su leng uaje es muy directo y a veces muy ofensivo al referirse de sus personajes.En el cuento â€Å"El Hijo† Quiroga sigue su estilo al escribir acerca de la muerte, locura y la alucinacion. Quiroga menciona en varios de sus cuentos a grandes escritores como Edgar Allan Poe y Rudyard Kipling. En varios cuentos tomo varias caracteristicas de estos escritores como relatar terror con algunos motivos recurrentes como el amor, la muerte, lo anormal y hasta lo morbido. Incorpora tambien la admiracion de la selva, temas y personajes animales relacionados con la naturaleza. Durante su vida tambien destaco como periodista, poeta, escritor de teatro y novela, pero su fama literaria es como cuentista.Quiroga tiene varios temas recurrentes en sus obras literarias. La locura y la muerte son dos temas presentes en â€Å"El Hijo†. En este cuento se destaca el lenguaje seco y cruel de Quiroga al narrar los cuentos. El hijo es un cuento donde el tema principal es la muerte y la alucinacion. E n este cuento, como casi en todos los de Quiroga, los personajes estan marcados por la tragedia y la muerte violenta. En el cuento se caracterizan algunos temas recurrentes en los cuentos de Quiroga asi como la relacion que tiene entre la similitud con otros grandes escritores.El centro de la historia es el hombre y la naturaleza donde se realiza la tragedia, la muerte y la soledad. El cuento se basa en el padre y el hijo que estan en un monte y el hijo sale de caceria con una escopeta y varios cartuchos pensando que volvera a tiempo para el almuerzo. El padre esta confiado en que su hijo regresa a tiempo pero se percata que el hijo ya tiene tiempo fuera y no regresa. Tiempo despues el padre escucha un disparo pero no piensa nada al respecto. Transcurre mas tiempo cuando el padre decide ir en busca de su hijo.Al llegar al lugar donde esta su hijo se percata que su hijo estaba ahi, solo. Despues el padre habla con su hijo y deciden volver de regreso para almorzar. Lo que el padre no se percata es de que el hijo estaba muerto ya hace varias horas y el padre solo estaba alucinando con su hijo. El cuento nos muestra la relacion que hay entre el padre y el hijo donde claramente se ve carino y afecto entre ambos. La preocupacion del padre cuando el hijo sale de caceria nos da a entender que el amor del padre hacia el hijo era mas que una relacion familiar.Nos indica que la relacion era profunda y nos da a entender que el viaje al monte no era el primero. El relato del padre hacia el sentimiento que tiene hacia el hijo es unico porque un padre soltero tiene como a su unico hijo como guia y motivacion en la vida. Quiroga hace referencia al padre soltero dando relacion a sus fracasos matrimoniales tanto por divorcio o por el suicidio de su primera esposa. Quiroga relata que el hijo sabia el camino muy bien. Tambien relata que el hijo no era impuntual y siempre llegaba a tiempo para el almuerzo.El hijo nos da referencia del afecto que le tiene a su padre al decirle que no se preocupe por el y le da signos de confianza al tomar este riesgo de ir de caceria a pesar de su corta edad. En la historia hay varios simbolos que reflejan la vida tragica de Quiroga. El hijo lleva un arma y para acabar con la vida de un animal para que el y su padre pudieran alimentarse. Ironicamente el arma es la que acaba con su vida tras un descuido al tropezar con un alambre que estaba escondido entre la hierba del monte. Segun la critica de Acedera, la naturaleza selvatica casi siempre sale vendedora siguiendo la tragedia (p. ). El hijo, al cargar los cartuchos en su bolsillo, esta inconscientemente preparandose para la lucha con la muerte. La preocupacion por esta lucha no se manifiesta en el hijo si no en el padre. La soledad que entorna a los dos personajes despues de la partida del hijo es tambien una caracteristica del autor. El padre queda solo a la partida del hijo y se dispone de hacer cosas cotidianas y preparar lo necesario para el almuerzo. Esto refleja la sol edad que entorna a Quiroga a lo largo de su vida con las tragedias vividas.El padre tiene plena confianza en su hijo que cuando escucha el disparo piensa en nada mas que en lo normal. Su oido reconoce el arma que sigue con sus tareas. La soledad que entorna al hijo refleja la vida de Quiroga en una forma muy sutil. El hijo se encuentra solo en el monte, un lugar muy parecido al que Quiroga muere, y esta solo contra la naturaleza. El hijo es muy joven y esta separado de su padre. Quiroga tambien estaba separado de su padre a muy temprana edad, pero no por el hecho de ir de caceria sino por la muerte de su padre.El joven lleva un arma de fuego en sus manos y sufre un fatal accidente al tropezar con un alambre de puas. Segun Espinosa; â€Å"el alambre de puas es muy recurrente en sus cuentos† (p. 3). Tambien se puede tomar en cuenta que el arma de fuego se relaciona con la muerte de su padre y la muerte de su amigo que Quiroga causo tras un accidente. Quiroga relaciona estos dos tragicos momentos en su vida con la travesia del hijo y su viaje al monte. Aunque el padre e hijo son dos personajes con destinos muy distintos, las similitudes que los relacionan son muchas.Los dos personajes sufren mucho con la soledad. El padre sufre aun mas porque el ya ha sufrido la soledad con la muerte de su esposa. El padre ahora va a tener que sufrir con la soledad aun mas porque la muerte de su hijo lo toma de sorpresa y expresa su dolor con alucinaciones. Parece que el padre no toma la situacion muy bien e inconscientemente lo toma como un sueno y se hace de la idea que su hijo vive y juntos regresan a casa. El padre tiene que luchar contra estos obstaculos que la vida le da.Tal vez por su debilidad o por no querer aceptar sus problemas, la salida de los problemas del padre esta en su mente y sus alucinaciones. Por otro lado, el hijo tambien tiene que combatir con la soledad. El a temprana edad tiene que confrontar la soledad en medio de la naturaleza. Tambien sufre de l a soledad por no tener una madre que lo apoye y le de el amor materno que cualquier joven de su edad necesita. El hijo tambien tiene que luchar contra la vida de otra forma porque el se encuentra solo en medio del monte y tiene que luchar con la vida natural y los peligros que esta ofrece.El hijo tambien tiene una lucha personal consigo mismo al enfrentarse con su falta de experiencia al ir de caceria. Aunque parece que los dos estan muy unidos por el carino y afecto que se muestran en sus palabras, los dos estan muy distanciados a la hora de enfrentarse a la vida porque los dos tienen diferentes obstaculos que enfrentar, pero las situaciones o la idea de los obstaculos son muy similares. La alucinacion es lo que entorna el climax del cuento en una direccion opuesta a lo que el lector tenia en mente.El padre ya preocupado por su hijo sale a buscarlo y despues de un rato de buscarlo y ya muerto de cansancio y empapado de sudor encuentra a su hijo. El padre le empieza a hablar con pal abras en diminutivo, enfatizando una vez mas el carino y amor que tiene por su hijo. Cuando encuentra a su hijo el padre habla con el hijo y le reclama acerca de la hora. El hijo responde que se fijo en la hora pero fue en busca de unas garzas y las siguio pero no las mato. El padre, aunque muy cansado, sonrie de felicidad por haber encontrado a su hijo.Lo controversial es que el hijo esta muerto ya hace varias horas y el padre piensa que lo lleva en su hombro de regreso a casa. Lo que Quiroga quiere reflejar en esto es que la muerte ya no es una noticia tragica para el. Quiroga ve la muerte como un evento natural que no se puede controlar. Tal vez, la alucinacion del padre al ver a su hijo lleno de vida refleja la debilidad de Quiroga al enfrentar hechos muy tragicos alrededor de su vida y la a alucinacion es una forma muy inmadura y danina para lidiar con los problemas. El ambiente en el que â€Å"El Hijo† toma lugar es el ambiente preferido de Quiroga.En muchas de sus obra s usa la naturaleza y animales para reflejar el tipo de vida que a Quiroga le gustaba, una vida primitiva. El cuento es narrado por una voz neutral que simplifica la historia en demasia porque tiene un tono pasivo hacia los hechos. Tambien la voz del narrador nos da una pista que la muerte del hijo no le fue de mucho impacto emocional, como si supiera la historia y no fuese la primera vez que haya contado la historia. Los personajes son muy similares y tienen muchas cosas en comun. Tanto el padre como el hijo son muy descuidados y no ponen atencion al detalle.Los dos se quieren mutuamente como familia y llevan una buena relacion familiar, pero al transcurso del cuento, ironicamente no se pueden ayudar uno al otro porque uno esta muerto y el otro esta alucinando. Los dos quedan solos al transcurso del cuento sin saber la reaccion del otro al saber que los dos necesitan ayuda. Una ironia del cuento es que el padre se preocupa mucho por el bienestar del hijo y no se da cuenta del pelig ro que es mandar a un nino de trece anos de edad de caceria. Quiroga menciona que el hijo, aunque es muy alto para su edad, aun parece de menor edad por la pureza de sus ojos; frescos de sorpresa infantil.Quiroga relata que la mayor angustia de un padre viudo, una vez mas refleja su vida personal, es el cuidado y proteccion del hijo porque el hijo carece de fuerzas propias y hay inmensidad de ciertos peligros. Al no darse cuenta de sus propias palabras, el padre manda al hijo a cazar y despues viene la alucinacion al encontrar vivo a su hijo. Segun Victoria Eugenia Angel, Quiroga maneja sus cuentos en una forma lineal haciendolos caracteristicos de los cuentos cortos. Tambien emplea a sus personajes para dar muestra de un heroe de carne y hueso que enfrenta su destino y a las inclemencias que no puede controlar por sus propios medios.Lamentablemente, todos los heroes terminan con una muerte tragica por culpa de las adversidades que tiene, pero lo indudablemente los personajes luchan hasta el final. En el cuento â€Å"El hijo† el heroe que asumimos es el hijo, no lucha hasta el final contra la adversidad que encuentra. No se sabe si se desangra lentamente pasando por una larga y angustiosa muerte o muere en el instante al recibir el disparo. Angel hace buena referencia que los personajes llegan a su fin de una manera tragica luchando contra adversidades. Tanto el padre como el hijo tuvieron que luchar contra la naturaleza para poder sobrevivir.El padre tuvo que luchar contra el monte y a machetazos llegar hasta su hijo. El hijo por su parte lucho con un simple alambre de puas que estaba escondido entre la hierba. Angel tambien hace referencia que los cuentos de Quiroga tienen una clara conclusion y tienden a tener un final cerrado. Quiroga no da oportunidad al lector de interpretar e imaginar lo que pasa despues del cuento porque cierra el fin con una conclusion muy clara de los hechos. Segun Salvador Bueno, el final de â€Å"El hijo† le quita la explicacion final al cuento mismo.Las historias de Quiroga tienen un final cerrado para el lector dando poca o nada de imaginacion para el lector, pero una caracteristica mas de Quiroga es el elemento de sorpresa que se desarrolla al final de los cuentos en todos sus cuentos. Durante el cuento nos damos cuenta que la alucinacion del padre al encontrar a su hijo es muy caracteristica de Quiroga. Tambien podemos esperar la muerte tragica de uno de los personajes. Las alucinaciones del padre que se relatan durante el cuento nos da una idea y hace que el lector se incline por la muerte del adre porque el es el que parece enfermo o con un desequilibrio mental. El hijo es descrito como un muchacho que le falta edad para poder ser mejor aceptado como un buen cazador porque sus rastros fisicos le dilatan su corta edad y le dan una apariencia de un nino. El hijo tambien es descrito con buena apariencia fisica, una gran madurez y gran conocimiento en la caceria. Al analizar estas caracteristi cas el lector piensa que la logica de la muerte tragica sea para el padre dejando al hijo en una situacion tragica.El elemento de sorpresa aparece en el cuento y nos brinda una muerte tragica pero poco comun. El hijo se tropieza con un alambre en una zona donde conocia muy bien y la escopeta le dispara matandolo. El elemento de sorpresa crea una reaccion al lector causandole angustia y preguntandose por que el hijo tuvo que morir. Muchos criticos llaman a Horacio Quiroga como el perfecto cuentista. Los acontecimientos tragicos en su vida personal llevan a este escritor a crear obras de temas muy recurrentes, pero cada uno de sus cuentos son muy distintos que hace que el lector se encierre en sus cuentos.Quiroga usa la muerte y la lucha del ser humano contra la naturaleza como tema principal en muchas de sus obras. Tambien se caracteriza por usar la tragedia, la soledad y el sufrimiento en los personajes. Quiroga refleja sus tragedias, su sufrimiento y su tristeza en los personajes d e sus obras. Mucho cuentos reflejan en una forma u otra la vida muy tragica que este cuentista tuvo. Si tan solo Quiroga hubiera tenido una vida mas alegre y sin tragedias, el estilo de Quiroga hubiera sido muy diferente y los cuentos hubieran sido muy interesantes. El hijo† refleja muchas caracteristicas de las obras de Quiroga asi como tambien un poco de su vida personal.Bibliografia Acereda, Alberto. â€Å"Del criollismo a la urgencia existencial. Fatalidad y angustia en tres cuentos de Horacio Quiroga. † Castilla: Estudios de Literatura 26. (2001): 7-17. MLA International Bibliography. EBSCO. Web. 25 Oct. 2010. Angel, Victoria Eugenia. â€Å"La muerte alucinada como mito personal en la cuentistica de Horacio Quiroga. † Especulo: Revista de Estudios Literarios 40. (2008): MLA International Bibliography. EBSCO. Web. 25 Oct. 2010. Espinosa Consejo, Elena. ‘El hijo' de Horacio Quiroga. † Especulo: Revista de Estudios Literarios 44. (2010): MLA Interna tional Bibliography. EBSCO. Web. 25 Oct. 2010. Paoli, Roberto. â€Å"El perfecto cuentista: Comentario a tres textos de Horacio Quiroga. † Revista Iberoamericana 58. 160-161 (1992): 953-974. MLA International Bibliography. EBSCO. Web. 25 Oct. 2010. Salgado, Maria A. â€Å"Quiroga's ‘El Hijo': Prototype of His Art. † South Atlantic Bulletin: A Quarterly Journal Devoted to Research and Teaching in the Modern Languages and Literatures 36. 2 (1971): 24-31. MLA International Bibliography. EBSCO. Web. 25 Oct. 2010.

Resolving Ethical Business Challenges

1. What are the potential ethical issues faced by ACME Corp? Frank from ACME corp. is leveraging his personal relationship and offering bribes and kickbacks to Otis of Thermocare to increase purchase contracts. This could potentially be a large problem if Thermocare becomes aware of such practices. The purchase of product should be warranted w/ quality of products and price structures, not because it gets you tickets to baseball games and Cancun. If ACME is competitive, there is nothing wrong with these kick-backs. If there is a better option for Thermocare, however, and Otis is choosing ACME for kickbacks alone, this becomes an ethical problem. If other customers of ACME or general public discovered these practices, they could damage their infrastructure thru lost revenue or hurt their public image. Related reading: Disadvantages of Ethics in the Workplace 2.What should ACME do if there is a desire to make ethics a part of its core organizational values? If ACME wanted to adapt Ethics as part of its core organizational values, they should start in the same approach as the structure of the business, top-down. Amber may be Frank’s boss but does business no more ethical than Frank does. Instead of warning of ethical issues, she re-enforces the practice of bribing the client. Therefore, Amber requires ethical training as much as Frank does. Her manager likely needs Ethical training as well as anyone up the chain. 3.Identify the ethical issues of which Frank needs to be aware. Frank needs to be aware of ethical issues of bribery. He should understand that his personal reputation as well as ACME’s is at risk when conducting business in this manner. Frank should start by asking himself if Thermocare would be as interested in ACME’s product if Otis was not able to squeeze kick-backs out of Frank and Amber. Frank should also be aware that Amber, despite being his manager, is as un-ethical as Frank is. She specifically tells Frank that no one will find out about the funding for season tickets as well as the trip to Cancun. 4.Discuss the advantages and disadvantages of each decision that Frank could make. The easiest thing Frank could do is continue the bribery, say by funding Otis’s night at the Adult Entertainment venue. This would keep Otis happy and coming back for more kick-backs. Otis, Frank, Amber and the rest of ACME corp. would materialistically benefit from this continued business practice. It is unknown whether or not Thermocare is benefitting from this relationship. It is clear, however, that someone is paying for this. The disadvantage of continuing this bribery is clear. If the kick-backs become exposed to the rest of Thermocare, the client may terminate Otis and further sales with ACME Corp. If the rest of ACME Corp. found out about Amber and Frank’s methods, there would likely be disciplinary action. Additionally, if this matter became public, Frank and Amber could have jeopardized ACME’s reputation and severely hurt future sales with anyone.

Civil War Was A Tragic War For America - 2001 Words

On April 12, 1861 the Confederates bombarded Union soldiers at Fort Sumter, South Carolina. This day is known in history as the day the Civil War started. While most of the battles were fought in Virginia and Tennessee, the Civil War was fought in thousands of places. Some of the places other than Virginia and Tennessee included the following: Pennsylvania, Texas, New Mexico and the Florida coast (â€Å"Civil War Facts†). The last battle was fought at Palmito Ranch, Texas, on May 13, 1895, but the end of the war was on April 9, 1865 when Robert E. Lee surrendered the Confederate army to Ulysses S. Grant. While the Civil War was a tragic war for America it was also a very important war. The Civil War allowed the nation to reunite and the southern states weren’t able to secede. Also, slavery was put to an end, it wasn’t officially outlawed by the 13th Amendment, but slaves were set free at the ends of the war. The Federal Government proved itself supreme over the states and industrialism began due to the increase of wartime production and creation of new technology (â€Å"Effects of the Civil War†). These are just a few examples of how the Civil War affected America. The Civil War also had a big influence on literature and various authors ,including Margaret Mitchell, Michael Shaara, Bruce Canton, and Randall Fuller. The Civil War affected the writings of Margaret Mitchell, Michael Shaara, Randall Fuller, and Bruce Catton. Margaret Mitchell was born November 8, 1900 into anShow MoreRelatedThe Shaping Of Our Country1092 Words   |  5 Pagesdifferent factors, each contributing to it in their own way. Four of the major pivot points that occurred consists of: Jeffersonian democracy, Jacksonian democracy, Civil War/Reconstruction, Revolution/Constitution. However one of them happened to be the most impacting which was the Civil War and Reconstruction. 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